Putting people first is one of the fundamental principles we work by at Nybble. Part of that commitment is exercising our social responsibility, putting our capabilities at the service of causes that are not linked to business, but are linked to the human side.
That's why, when Howe, a personal project of Jimena Daiana Pettinato Our Innovation Leader needed to take a leap in her digital presence, and we didn't hesitate to offer our knowledge and talent.
The result of this collaboration was a completely redesigned website, created by Nybble using an AI-first approach and our NYBO agentic framework. In this edition of Nybble Bytes, we tell you all about this project.
What is Howe?
Howeapp is a platform designed as a space for each child to create a sense of belonging and learn to manage their emotions. Through play, drawing, writing, music, and imagination, the app provides children with concrete tools to express their feelings. One of its central features is the family tree: a functionality that allows children to integrate their family members, their loved ones, and their roots, drawing strength from them for their daily lives.
Howe also serves as a bridge to adults. Families and professionals can closely accompany each child as they construct their family tree, integrate their origins, and put into words what they are experiencing, with the certainty that this identity is being seen, heard, and validated.
It was born from the initiative of Gabriela Arias Uriburu, inspired by her own personal family history and the scientific research work carried out at her foundation "Children United for the World", active since 1998. Along the way, Gabriela understood the need to give each child their place of belonging, their space, and their childhood land.
The challenge
Howe's website, an essential vehicle for making this project visible, had fallen behind.
It had been created years ago in a generic editor, at a time when the project was just starting out, and it no longer reflected everything the platform had grown since then: the app, the school program, the team, the first testimonials. Jimena, who isn't a designer, nevertheless had something very valuable: a design system for the app and a very clear idea of what the site needed to convey.
"The platform had grown, we needed to tell the story of the mission, the team, the testimonials of the kids, the program that has already started in 3 schools in our country. We needed something up to that level," says Jimena.
Nybble's role
What sets this project apart is the speed and quality with which it was completed. This speed was no accident: it's the result of NYBO, the proprietary framework that Nybble's innovation team has been developing to work with artificial intelligence agents at every stage of the development cycle.
People design the product, the architecture, define the intent, make trade-off decisions, and approve what goes into release. AI accelerates the first stage of the work, turning days of context building into hours. Agents execute continuously, within a validated loop.
We emphasize that NYBO does not replace the judgment of the designer or programmer: it organizes the work in an iterative plan, where each part is reviewed and adjusted before moving on to the next, to move forward quickly without losing control over the result.
"I built everything using natural language: I explained what I needed and saw how it translated into code," recounts Daniel, the developer who led the site's construction. The entire development process took two weeks, from start to finish.
Speeding up the pace didn't mean lowering standards. Every piece produced went through a human review. "That criterion was as important as any tool," says Jimena.
We can see the clear impact that occurs when criteria and execution stop competing for the same hours.
- Delivery becomes faster, because the context that used to take days to put together now takes hours.
- Rework decreases because the intention is defined before execution begins.
- Alignment improves because the business context is incorporated into each specification instead of being added only during the review.
- And the software works when it reaches the business because it was verified and iterated several times before being released.
The result
Today, Howe has a website that lives up to what the app has already built: it explains its mission and vision, introduces the team, shows testimonials from families who already use it, describes the ongoing school program, and includes a contact form for institutions interested in joining.
Everything is available in Spanish and English, and designed to work equally well from a cell phone as from a computer, which is no small detail when a large part of the families and institutions that approach Howe do so first from a mobile device.
Each section respects the colors, photographs, and structure that the team had envisioned, and that did not imply longer development times.
And a key feature: it was designed to grow. As the program expands, the site can add new testimonials, new sections, and new content without having to be rebuilt from scratch, as the previous version required.
We invite you to browse the new site: https://www.howeapp.com/es
Acknowledgments
"Technology, when put at the service of people, becomes an engine for generating a real and positive impact on our society," Howe's team reflects.
Participating in projects like this reminds us why we chose this profession: not only for the technical challenge, but for what that work can mean to the person on the other end. For us, being able to incorporate these kinds of collaborations into our daily work is part of what gives meaning to what we do.
Howe is a project supported by three partners, a professional team, and a school that already uses the platform daily. The fact that such a project has been able to create a website in just two weeks that reflects everything it has already built is the part of this story that gives meaning to our continued dedication of innovation to causes like this.
Thanks to the Howe team for their trust, to Daniel for leading it forward with sound judgment and commitment, and to Camilo for training each Nybbler who is encouraged to bring NYBO to a real project.
We hope to continue being part of these kinds of stories.